Have you ever wondered what is the meaning behind the logo of your favorite ride-hailing app? Grab, the leading ride-hailing platform in Southeast Asia, has a unique and recognizable logo that represents its brand identity. In this article, we will discuss everything you need to know about Grab logo PNG, including its history, meaning, and how you can use it.
The History of Grab Logo
Grab was founded in 2012 in Malaysia by Anthony Tan and Tan Hooi Ling. The company started as a taxi-booking app, but soon expanded to other services such as private car rides, motorbike rides, and even food delivery. As the company grew, it needed a logo that could represent its brand identity and values.
The first Grab logo was introduced in 2014. It featured a green speech bubble with a white silhouette of a car inside it. The speech bubble symbolized communication and connectivity, while the car symbolized transportation. The green color represented growth, prosperity, and the environment.
In 2016, Grab rebranded itself and introduced a new logo. The new logo featured a colorful circle with a white silhouette of a car and the word “Grab” in lowercase letters. The circle symbolized unity and inclusion, while the car symbolized transportation. The lowercase letters represented friendliness and approachability.
The Meaning of Grab Logo
The Grab logo is more than just a visual representation of the company. It is a symbol of Grab’s brand identity and values. The colors, shapes, and typography used in the logo convey a message to the consumers.
The colorful circle in the Grab logo represents the diversity of Southeast Asia, where the company operates. It also symbolizes the unity and inclusivity that Grab strives for. The white silhouette of a car inside the circle represents transportation, one of Grab’s main services.
The lowercase letters in the word “Grab” represent friendliness and approachability. They suggest that Grab is a company that is easy to use and accessible to everyone. The font used in the logo is modern and bold, conveying the company’s innovative and forward-thinking approach.
How to Use Grab Logo PNG
If you are a Grab partner or a business that works with Grab, you may need to use the Grab logo PNG for branding purposes. The Grab logo PNG is available for download on the Grab website.
Before using the Grab logo PNG, make sure you follow the brand guidelines provided by Grab. These guidelines specify how to use the logo, what colors to use, and what sizes are appropriate for different use cases.
Here are some tips for using the Grab logo PNG:
- Use the logo only on a white or light-colored background.
- Do not alter the color, shape, or typography of the logo.
- Do not use the logo in a way that suggests endorsement or partnership with Grab, without prior permission.
- Use the correct size and resolution of the logo for each use case.
The Grab logo PNG is a symbol of Grab’s brand identity and values. It represents the diversity, inclusivity, and approachability that the company strives for. If you need to use the Grab logo PNG for branding purposes, make sure you follow the brand guidelines provided by Grab to ensure consistency and professionalism.